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Elevate Classics: Martin Lindstrom on Common Sense in Business and How To Stand Out
Elevate with Robert Glazer
Reflections on Learning from Mistakes and Empathy in Business
A guest speaker reflects on a pivotal mistake in 1994 when they recommended Lego go online, facing criticism for cultural insensitivity. This incident led to valuable lessons on empathy, perspective-taking, and informed their subsequent business decisions and writing endeavors.
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