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Mark Bergen on Apple's Threat to the Online Ad Industry

Nov 3, 2022

Mark Bergen, a Bloomberg reporter and author of "Like, Comment, Subscribe," dives into the shifting online ad landscape. He discusses how Apple's privacy policies are reshaping user data collection and impacting revenue for major tech players. Bergen explores the fierce competition from platforms like TikTok and the clash between privacy and profit in digital marketing. He also highlights how companies like Google and Facebook are adapting to these changes, raising questions about the future of targeted advertising and digital business.

37:00

Creator website

Episode guests

Mark Bergen

Highlights

AI Chapters

Episode notes

Is the Internet Really Powered by Ads?

01:16

Search Ads, You're Delivering a Thing That You Really Want

01:18

Intro

2min

Navigating the Shifting Online Ad Landscape

6min

The Clash of Privacy and Profit in Digital Advertising

5min

Navigating Targeted Advertising in a Changing Landscape

11min

Apple's Digital Advertising Dilemma

6min

Navigating the Tech Advertising Battlefield

9min

The Future of Targeted Advertising and Digital Business

2min

After years of basically printing money, the big online Internet behemoths are starting to stumble for various reasons. There's the macro slowdowns. New competition. And just basic threats to the way they do business. One major change has come from Apple, which has used its device dominance to curtail how apps can collect information on users, making targeting harder than it used to be. On this episode we speak to Bloomberg reporter Mark Bergen, the author of Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination, about the difficult challenges facing the industry.

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