Odd Lots Mark Bergen on Apple's Threat to the Online Ad Industry
5 snips
Nov 3, 2022 Mark Bergen, a Bloomberg reporter and author of "Like, Comment, Subscribe," dives into the shifting online ad landscape. He discusses how Apple's privacy policies are reshaping user data collection and impacting revenue for major tech players. Bergen explores the fierce competition from platforms like TikTok and the clash between privacy and profit in digital marketing. He also highlights how companies like Google and Facebook are adapting to these changes, raising questions about the future of targeted advertising and digital business.
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End of Easy Growth
- The era of easy growth for internet mega-companies might be ending.
- Factors like macro slowdowns, competition, and business model threats contribute to this shift.
Apple's Impact on Advertising
- Apple's dominance allows them to influence how apps collect user data, impacting online advertising.
- This shift forces companies to be more creative in their monetization strategies.
Differing Views on Apple's Changes
- Google and Facebook employees have different perspectives on Apple's privacy changes.
- Facebook publicly criticizes Apple, while Google remains silent due to their search partnership.
