Mark Bergen

Mark Bergen, a Bloomberg reporter and author of "Like, Comment, Subscribe," dives deep into the inner workings of YouTube. He dissects the platform's evolution amidst competitive pressures from TikTok and the complexities of its corporate culture. Bergen discusses YouTube's monetization strategies, the impact of its ever-changing algorithm on creators, and the regulatory challenges it faces. His insights reveal how decisions at YouTube affect both creators and the broader digital landscape, shedding light on what you don't see behind the screen.

Mark Bergen, a Bloomberg reporter and author of "Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination," joins the conversation to discuss the complexities of YouTube's influence and current challenges in social media. The hosts tackle the implications of Twitter's whistleblower case amidst its deal with Elon Musk and a potential partnership between Vice and a Saudi media outlet. They also explore the ethics of media funding and the delicate balance between financial survival and integrity in the digital age.

Mark Bergen, a Bloomberg reporter and author of "Like, Comment, Subscribe," dives into the shifting online ad landscape. He discusses how Apple's privacy policies are reshaping user data collection and impacting revenue for major tech players. Bergen explores the fierce competition from platforms like TikTok and the clash between privacy and profit in digital marketing. He also highlights how companies like Google and Facebook are adapting to these changes, raising questions about the future of targeted advertising and digital business.

George Ferguson discusses Boeing whistleblower report. Mark Bergen on Google's AI strategy. Drew Reading covers Lennar earnings. Amesh Adalja talks about flesh eating bacteria in Japan. Girish Saligram shares Weatherford's post-bankruptcy rebound. Corey Cantor shares BNEF's global EV forecast.

Despite YouTube’s massive influence, it's been chronically underreported on. But finally, Bloomberg’s Mark Bergen wrote the comprehensive, soup-to-nuts history of the site. His new book is called "Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination."Recode’s Peter Kafka talks to Bergen about changes to YouTube’s recommendation algorithm, its various attempts to make original premium content, the rise of TikTok, and FЯED. Plus, how the entirety of YouTube almost got filed under a tab on Google’s failed social network.Featuring: Mark Bergen (@mhbergen), Writer for Bloomberg Business and AuthorHost: Peter Kafka (@pkafka), Senior Editor at RecodeMore to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mark Bergen, a Bloomberg reporter and author of "Like, Comment, Subscribe," delves into YouTube's rise and its contemporary challenges. He discusses the fierce competition with TikTok, revealing how YouTube is adapting to maintain relevance through shorter content and tackling advertising hurdles. The conversation explores the platform's dual role in political discourse and its impact on traditional media. Bergen also highlights the vital issues surrounding children's safety and regulatory measures, providing a comprehensive look at YouTube's complex landscape.

Mark Bergen, a Bloomberg News reporter and author of "Like, Comment, Subscribe," teams up with Johnny Cole Dickson, a video creator and host of "No Lab Coat Required." They explore YouTube's evolution from a simple sharing site to a cultural powerhouse. The duo discusses the platform’s impact on content consumption, the challenges of misinformation, and its role in education. With anecdotes from creators, they dive into the creator economy's complexities, navigating monetization, authenticity, and YouTube’s community-driven spirit, particularly during the pandemic.

Sarah Friar, CFO of OpenAI, shares insights on the company's financial strategies and highlights the need for balancing costs with AI innovation. Daniela Amodei, President of Anthropic, discusses their focus on enterprise customers and the imperatives of AI safety. Bloomberg reporters dive into Russia's acquisition of NVIDIA chips through India and Apple’s new advancements like the AI-powered M4 iMac. Analysts tackle Volkswagen's cost-reduction strategies amid challenges for European automakers and explore the implications for the app market with Bending Spoons' acquisition activities.

Experts in the financial and tech industries discuss French market volatility, AI strategies at Google, and the growth of electric vehicles. Topics include market outlooks, investment strategies, AI applications in biology, and the impact of battery life on EVs' residual value.

Today, we’re bringing you another episode of our Arbiters of Truth series on the online information ecosystem. Lawfare senior editor Quinta Jurecic spoke with Mark Bergen, a reporter for Bloomberg News and Businessweek, about his new book, “Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination.” YouTube is one of the largest and most influential social media platforms, but Bergen argues that it’s long been “criminally undercovered.” As he tells it, the story of YouTube has a great deal to tell us about the development of the modern attention economy, the promise and pitfalls of the internet, and the struggles of platforms to grapple with their own influence and responsibility. Support this show http://supporter.acast.com/lawfare. Hosted on Acast. See acast.com/privacy for more information.