11min chapter

Odd Lots cover image

Mark Bergen on Apple's Threat to the Online Ad Industry

Odd Lots

CHAPTER

Navigating Targeted Advertising in a Changing Landscape

This chapter explores the complexities of data targeting in online advertising, examining how tailored ads influence both advertisers and users. It highlights the repercussions of Apple's privacy changes on user tracking and discusses the evolving strategies of major tech companies like Google, Facebook, and Amazon in response to these challenges.

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