6min chapter

Odd Lots cover image

Mark Bergen on Apple's Threat to the Online Ad Industry

Odd Lots

CHAPTER

Navigating the Shifting Online Ad Landscape

This chapter examines the changing dynamics of the online advertising industry, focusing on the challenges faced by major tech companies due to rising interest rates and competition from platforms like TikTok. It also explores Apple's influential role in shaping digital advertising strategies and the impact of its privacy policies on competition and revenue generation.

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