The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs Cold Email Isn’t Dead. You’re Just Doing It Wrong⏐Ep. #253
21 snips
Dec 2, 2025 
In this lively discussion, cold-email expert Will Cannon shares valuable insights from his experience sending over 100 million cold emails. He emphasizes the importance of follow-ups, advising on effective sequences and timing for better conversion rates. Will explains how to warm up prospects through multi-channel touches and offers non-manipulative strategies to reach niche markets. He also provides practical tips for scaling emails and creating compelling offers like free leads or trials. Tune in for actionable advice on maximizing cold email success!
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Use Long Follow-Up Sequences
- Build multi-email sequences because most revenue comes from follow-ups.
- Send 10–15 touches spaced over 45–60 days and A/B test sequence length.
Front-Load Then Space Out Touches
- Follow-ups should start frequent and then space out over time.
- Early touches at 2–5 day intervals, then move to weekly and breakup emails later.
Warm Prospects On LinkedIn First
- Warm prospects before emailing by engaging on LinkedIn and commenting on their posts.
- Create familiarity so your cold email lands from a recognizable name or company.
