Will Cannon

Serial entrepreneur and cold-email expert who has grown software businesses to millions in ARR and authored free playbooks on cold email, lead generation, and growth; credited with sending tens of millions of cold emails and scaling B2B outbound programs.

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Dec 2, 2025 • 29min

Cold Email Isn’t Dead. You’re Just Doing It Wrong⏐Ep. #253

In this lively discussion, cold-email expert Will Cannon shares valuable insights from his experience sending over 100 million cold emails. He emphasizes the importance of follow-ups, advising on effective sequences and timing for better conversion rates. Will explains how to warm up prospects through multi-channel touches and offers non-manipulative strategies to reach niche markets. He also provides practical tips for scaling emails and creating compelling offers like free leads or trials. Tune in for actionable advice on maximizing cold email success!

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