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MarTech Podcast ™ // Marketing + Technology = Business Growth
Tips For B2B Software Marketers -- Chris Voce // G2
Jan 1, 2024
Chris Voce, VP of Market Research at G2, discusses how B2B software buyers are more self-reliant, requiring marketers to provide detailed product information. He covers showcasing ROI, articulating value, building trust through reviews, and reputation management in B2B software marketing.
13:08
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Quick takeaways
- B2B software buyers prefer self-research and quick implementations without extensive sales interactions.
- Marketers must focus on articulating value in cost savings, risk mitigation, business growth, and strategic value to meet buyer expectations.
Deep dives
Tips for B2B Software Marketers
In the podcast episode, Chris Vochi, the vice president of market research at G2, highlights the challenges faced by B2B software marketers. Customers today prefer self-research and quick implementations without extensive sales interactions. With a focus on value, marketers must demonstrate ROI within six months of implementation to meet buyer expectations. Vochi emphasizes the importance of articulating value in four main buckets: cost savings, risk mitigation, business growth, and strategic value.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode