MarTech Podcast ™ // Marketing + Technology = Business Growth Tips For B2B Software Marketers -- Chris Voce // G2
Jan 1, 2024
Chris Voce, VP of Market Research at G2, discusses how B2B software buyers are more self-reliant, requiring marketers to provide detailed product information. He covers showcasing ROI, articulating value, building trust through reviews, and reputation management in B2B software marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Exploring the Four Buckets of Value and Demonstrating ROI
03:01 • 2min
Understanding and Articulating Value in B2B Software Marketing
05:31 • 4min
Strategies to Build Trust and Solicit Reviews in B2B Software Marketing
09:10 • 2min
Strategies for Reputation Management and Customer Engagement in B2B Software Marketing
10:50 • 5min