Chris Voce
Vice President of Market Research at G2
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Jan 1, 2024 • 13min
Tips For B2B Software Marketers -- Chris Voce // G2
Chris Voce, VP of Market Research at G2, discusses how B2B software buyers are more self-reliant, requiring marketers to provide detailed product information. He covers showcasing ROI, articulating value, building trust through reviews, and reputation management in B2B software marketing.
