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2min chapter
Tips For B2B Software Marketers -- Chris Voce // G2
MarTech Podcast ™ // Marketing + Technology = Business Growth
Strategies to Build Trust and Solicit Reviews in B2B Software Marketing
This chapter explores the importance of meeting customers where they are by using their preferred communication channels to build trust. It highlights the role of community support, expert endorsements, and reviews in increasing product awareness and influencing purchasing decisions.
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