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4min chapter
Tips For B2B Software Marketers -- Chris Voce // G2
MarTech Podcast ™ // Marketing + Technology = Business Growth
Understanding and Articulating Value in B2B Software Marketing
Exploring the crucial elements of value in B2B software marketing: cost savings, risk mitigation, business growth, and strategic growth, and how effective articulation of value statements influences purchase decisions. The chapter also delves into leveraging detailed content marketing, customization for enterprise clients, and the scalability of self-service tools to enhance buyer comprehension.
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