The Role of Experimentation in E-Commerce Growth

Experimentation is crucial for e-commerce growth, as it allows brands to derive meaningful insights and make data-driven decisions. However, an increase in conversion rates is not guaranteed simply because experiments are conducted. According to research, startups that embrace experimentation often see substantial gains in performance over time, especially those that engage in routine A/B testing and other validation techniques. The misconception that running experiments will definitively lead to improved conversion rates can lead to frustration when results are not immediately apparent.