Episode 120: I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?
Drive and Convert
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Navigating Experimentation Challenges
This chapter explores the complexities and challenges faced while running experiments on e-commerce product pages, particularly the impact of external factors on conversion rates. It emphasizes the importance of skepticism towards results, the prevalence of false positives, and the need for a multi-faceted approach to measuring success. The discussion advocates for maintaining investment in experimentation as a means to enhance broader business performance, even amidst economic pressures.
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