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2min chapter
Episode 120: I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?
Drive and Convert
The Power of Experimentation in Startup Growth
This chapter examines how experimentation drives growth in startups, supported by Bloomberg research showing a clear divide in performance between those that experiment digitally and those that do not. It also addresses the challenges in linking conversion rates to experimental outcomes, indicating that the results can often be complex and non-linear.
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Listen to the best highlights from the podcasts you love and dive into the full episode