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7min chapter
Episode 120: I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?
Drive and Convert
Rethinking Website Metrics
This chapter explores the intricacies of website metrics, arguing against the sole focus on conversion rates for effective optimization. It emphasizes the importance of a holistic approach to digital experience optimization while addressing the unpredictability of marketing experiment outcomes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode