Ep 409: The Art of AOV – Master Pre-Purchase Upsells with Aves | AKNF

May 31, 2024

E-commerce expert Aves from Pilothouse shares tips on maximizing revenue through pre-purchase upsells. Topics discussed include anatomy of successful single SKU upsell, in-cart upsell offers, and strategies for revenue growth.

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Introduction

00:00 • 2min

Maximizing Revenue Through Upselling Strategies in E-commerce

02:14 • 15min

Exploring Gamification and Upsells in E-commerce

17:00 • 2min

Analyzing Metrics for Scaling Upsell Advertisements

18:37 • 2min

Upsell Testing and Meme Banter

20:14 • 2min

Discussion on TikTok Ban, US Election, and Political Special

21:44 • 2min

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Hello and welcome to the DTC Podcast! Today, we’re diving into the world of upsells with Aves from Pilothouse. We'll explore how you can maximize your revenue by incorporating pre-purchase upsells into your ecommerce strategy.

Key Insights:

Importance of Upsells: Learn why upsells are crucial for e-commerce success, especially in off-peak seasons.

Effective Strategies: Discover the anatomy of a successful single SKU upsell and how to implement it on your landing pages.

Practical Tips: Get actionable advice on avoiding common upsell mistakes and optimizing your in-cart upsell offers.

Tune in to master the art of upselling and boost your e-commerce profits effortlessly!

Keywords:

upsells, pre-purchase upsells, e-commerce, average order value, AOV, Pilothouse, digital marketing, e-commerce strategy, DTC, online sales, sales funnel, conversion rate, landing page optimization, Shopify apps, in-cart upsells, product bundling, customer engagement, revenue growth, marketing tactics

Timestamps:

0:00 - Introduction

2:30 - Using Real People for Brand Credibility

4:45 - The Anatomy of a Successful Single SKU Upsell

7:30 - Pre-Purchase vs. Post-Purchase Upsells

10:00 - Case Study: Effective Landing Page Upsell

12:45 - Metrics for Scaling Upsells

15:00 - Hacking Basic In-Cart Upsells

17:30 - Apps and Tools for In-Cart Upsells

20:00 - Gamifying Upsells and Bundling

22:30 - Memes and Social Media Trends

Hashtags:

#Ecommerce #UpsellStrategies #DTCPodcast #Pilothouse #EcommerceSales #OnlineMarketing #DigitalMarketing #SEO #CustomerEngagement #SalesBoost #BusinessGrowth #MarketingTips #SocialMediaMarketing #InfluencerMarketing #AOV #EPC #DTC #DirectToConsumer #OnlineShopping #MarketingStrategies

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