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DTC Podcast
Ep 409: The Art of AOV – Master Pre-Purchase Upsells with Aves | AKNF
May 31, 2024
E-commerce expert Aves from Pilothouse shares tips on maximizing revenue through pre-purchase upsells. Topics discussed include anatomy of successful single SKU upsell, in-cart upsell offers, and strategies for revenue growth.
23:29
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Quick takeaways
- Upselling is crucial for e-commerce success, especially in off-peak seasons, boosting revenue.
- Implementing pre-purchase upsells can enhance the shopping experience and increase average order value effectively.
Deep dives
Importance of Unit Economics and Avoiding Over Discounting
When implementing strategies like upsells, it is crucial to consider unit economics and avoid excessive discounts. Focusing on the cost of goods sold and analyzing past funnel performance can guide decisions on upsells. By striking a balance between creating enticing offers without devaluing products, businesses can optimize conversions.
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Discover
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