DTC Podcast

Ep 409: The Art of AOV – Master Pre-Purchase Upsells with Aves | AKNF

May 31, 2024

E-commerce expert Aves from Pilothouse shares tips on maximizing revenue through pre-purchase upsells. Topics discussed include anatomy of successful single SKU upsell, in-cart upsell offers, and strategies for revenue growth.

23:29

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Episode guests

Aves

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Upselling is crucial for e-commerce success, especially in off-peak seasons, boosting revenue.

Implementing pre-purchase upsells can enhance the shopping experience and increase average order value effectively.

Deep dives

Importance of Unit Economics and Avoiding Over Discounting

When implementing strategies like upsells, it is crucial to consider unit economics and avoid excessive discounts. Focusing on the cost of goods sold and analyzing past funnel performance can guide decisions on upsells. By striking a balance between creating enticing offers without devaluing products, businesses can optimize conversions.

Introduction

2min

Maximizing Revenue Through Upselling Strategies in E-commerce

15min

Exploring Gamification and Upsells in E-commerce

2min

Analyzing Metrics for Scaling Upsell Advertisements

2min

Upsell Testing and Meme Banter

2min

Discussion on TikTok Ban, US Election, and Political Special

2min

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Hello and welcome to the DTC Podcast! Today, we’re diving into the world of upsells with Aves from Pilothouse. We'll explore how you can maximize your revenue by incorporating pre-purchase upsells into your ecommerce strategy.

Key Insights:

Importance of Upsells: Learn why upsells are crucial for e-commerce success, especially in off-peak seasons.

Effective Strategies: Discover the anatomy of a successful single SKU upsell and how to implement it on your landing pages.

Practical Tips: Get actionable advice on avoiding common upsell mistakes and optimizing your in-cart upsell offers.

Tune in to master the art of upselling and boost your e-commerce profits effortlessly!

Keywords:

upsells, pre-purchase upsells, e-commerce, average order value, AOV, Pilothouse, digital marketing, e-commerce strategy, DTC, online sales, sales funnel, conversion rate, landing page optimization, Shopify apps, in-cart upsells, product bundling, customer engagement, revenue growth, marketing tactics

Timestamps:

0:00 - Introduction

2:30 - Using Real People for Brand Credibility

4:45 - The Anatomy of a Successful Single SKU Upsell

7:30 - Pre-Purchase vs. Post-Purchase Upsells

10:00 - Case Study: Effective Landing Page Upsell

12:45 - Metrics for Scaling Upsells

15:00 - Hacking Basic In-Cart Upsells

17:30 - Apps and Tools for In-Cart Upsells

20:00 - Gamifying Upsells and Bundling

22:30 - Memes and Social Media Trends

Hashtags:

#Ecommerce #UpsellStrategies #DTCPodcast #Pilothouse #EcommerceSales #OnlineMarketing #DigitalMarketing #SEO #CustomerEngagement #SalesBoost #BusinessGrowth #MarketingTips #SocialMediaMarketing #InfluencerMarketing #AOV #EPC #DTC #DirectToConsumer #OnlineShopping #MarketingStrategies

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