Digital marketing experts Aves and Jocelyn from Pilothouse discuss the benefits of custom landing pages over PDPs, the importance of continuous testing for optimization, and the strategic advantages of using their Warp Drive tool. They share insights on creating high-converting landing pages, aligning ad angles with content, and leveraging pre-sell pages for improved conversion rates.

E-commerce expert Aves from Pilothouse shares tips on maximizing revenue through pre-purchase upsells. Topics discussed include anatomy of successful single SKU upsell, in-cart upsell offers, and strategies for revenue growth.