Aves
Founder/creative and host of the Adventurous podcast with expertise in ad creative, brand strategy, and ad library analysis; returns as a guest to break down Crown Affair's ad and site strategy.
Top 3 podcasts with Aves
Ranked by the Snipd community
Jul 19, 2024 • 33min
Ep 423: Are You Even Performance Marketing If You're Not Creating Custom Landing Pages? (with Pilothouse's Aves and Jocelyn) | AKNF
Digital marketing experts Aves and Jocelyn from Pilothouse discuss the benefits of custom landing pages over PDPs, the importance of continuous testing for optimization, and the strategic advantages of using their Warp Drive tool. They share insights on creating high-converting landing pages, aligning ad angles with content, and leveraging pre-sell pages for improved conversion rates.
May 31, 2024 • 23min
Ep 409: The Art of AOV – Master Pre-Purchase Upsells with Aves | AKNF
E-commerce expert Aves from Pilothouse shares tips on maximizing revenue through pre-purchase upsells. Topics discussed include anatomy of successful single SKU upsell, in-cart upsell offers, and strategies for revenue growth.
Oct 10, 2025 • 22min
Ep 550: Ad Library Teardown: Crown Affair’s Ritual-Driven Growth Strategy
Aves, the founder and creative mind behind the Adventurous podcast, returns to dissect Crown Affair's compelling brand strategy. They highlight how the brand effectively utilizes a dry shampoo as its hero SKU to attract new customers. Aves emphasizes the importance of portraying haircare as a ritual, enhancing product value and educational flexibility. They also delve into the brand's ad mix, showcasing user-generated content and retail partnerships with Sephora, which bolster trust and credibility in a competitive beauty landscape.
