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Ep 409: The Art of AOV – Master Pre-Purchase Upsells with Aves | AKNF

DTC Podcast

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Introduction

This chapter emphasizes analyzing unit economics, avoiding excessive discounts, and creating enticing upsells that are economically viable. It also discusses the credibility of authentic content from micro influencers and the importance of upsells in e-commerce during peak seasons like Q4 to maximize conversions and traffic efficiency.

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