Marketecture: Get Smart. Fast. Inside Roblox’s Growing Ad Platform with Louqman Parampath
Jun 9, 2025
Louqman Parampath, VP of Product for Ads and Commerce at Roblox, shares insights into the gaming giant's innovative ad platform. He discusses the platform's massive user base and how brands are creatively engaging with Gen Z through immersive ads. Topics include the integration of rewarded videos and sponsored content, and the commitment to brand safety in a youth-centric space. Louqman also dives into the future of digital advertising in gaming and the unique challenges Roblox faces in this competitive landscape.
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Joining Roblox for Family Connection
- Louqman joined Roblox partly to connect with his daughters who are avid users.
- He also plays Roblox himself and has grown increasingly engaged with the platform.
Roblox's Scale and Audience
- Roblox is an immersive gaming and creation platform with 3 million+ creators globally.
- It has nearly 98 million daily active users, predominantly Gen Z, showing fast growth and deep engagement.
Roblox's Growth and Gen Z Engagement
- Roblox is the fastest-growing gaming platform with 20-30% year-over-year growth in key metrics.
- Gaming captures large Gen Z time and attention, with 87% of them gaming regularly.