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Inside Roblox’s Growing Ad Platform with Louqman Parampath

Marketecture: Get Smart. Fast.

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Roblox: The Gaming Giant

This chapter explores Roblox as a vast gaming and creation platform, emphasizing its remarkable growth and engagement with over 3 million creators and nearly 100 million daily users. It highlights the platform's appeal to Gen Z and the increasing interest from brands looking to connect with this demographic through immersive experiences.

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