Louqman Parampath

Louqman Parampath, VP of Product for Ads and Commerce at Roblox, shares insights into the gaming giant's innovative ad platform. He discusses the platform's massive user base and how brands are creatively engaging with Gen Z through immersive ads. Topics include the integration of rewarded videos and sponsored content, and the commitment to brand safety in a youth-centric space. Louqman also dives into the future of digital advertising in gaming and the unique challenges Roblox faces in this competitive landscape.