Inside Roblox’s Growing Ad Platform with Louqman Parampath
Marketecture: Get Smart. Fast.
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Navigating Challenges and Competitive Edge in Advertising
This chapter features a lightning round discussion on the challenges and competitive advantages in the advertising sector, particularly focused on emerging platforms. The speakers highlight the importance of engaging Gen Z audiences, using a playful metaphor of a lion to represent the impactful presence of Roblox advertising in the gaming landscape.
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