The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization

Activate Results with the Best Business Dashboards with Steen Rasmussen

Mar 31, 2022

55:29

Highlights

AI Chapters

Episode notes

What Is the Origin Story of Data?

02:45

Data Activation

02:20

Activating the Data

01:39

Introduction

3min

What Is the Origin Story of Data?

3min

Is There Such a Thing as a Digital Strategy?

2min

The Story of Your Wife and a Car

3min

Is Your Digital Strategy Going to Be Measured as Successful or Not Successful?

2min

Are You Making the Investment in Me Worth That?

3min

The Challenge With Machine Learning on the Numbers

2min

Is Your Campaign Tracking a Problem?

3min

Data Activation

2min

10.

Activating the Data

2min

11.

Using Prediction Engines to Segment Your Customer Behavior

2min

12.

The Best Place to Hide a Dead Body in Analytics?

2min

13.

Moving and Shaking the Average Bounce Rate

2min

14.

Creating New Pathways in Your Dashboard

3min

15.

Do You Present Dashboards as Visual Mediums for Live Presentations?

3min

16.

Are You Practicing Dashboard Minimalism?

3min

17.

What Do You Think You Can Learn From Your Own Data?

2min

18.

How Can We Make Their Day Better?

3min

19.

The Survival Bias

2min

20.

What Advice Would You Give to Your First Presentation?

3min

21.

Building the Best Dashboards for Informing Quick Business Decisions

3min

Steen Rasmussen is the data and digital analytics evangelist and Senior Partner at IIH Nordic. Steen is passionate about the idea of data activation, and in the episode, we get some insider perspective from him about how you can use this concept in your data dashboards!

>> VIEW SHOW NOTES + RESOURCES

In This Episode, You’ll Learn…

The point of digital strategy: to support the overall strategy!
The analogy about a car and Steen’s wife that illustrates something important about data.
Shifts in the world of data; how ML and AI are beginning to enable autonomous data.
Why typical demographic-based customer personas are outdated.
The best place in your data to hide a "dead body".
The prediction engine that Steen finds more useful than basic demographic information.
How to remove excess and noise to communicate more impactful data.
A message for data practitioners around getting back to basics with a business.

People, Blogs, and Resources Mentioned

BigQuery
My free 30-second online assessment to find out the #1 silent killer of your data presentations

How to Keep Up with Steen Rasmussen:

Steen’s Twitter, LinkedIn

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