Activate Results with the Best Business Dashboards with Steen Rasmussen
The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization
Activating the Data
Marketing expert: " activating the data sounds like it's taking out aggregate approaches to everything and these marketing, I don't know, archetype isn't the right word. There's a word that's escaping me, but like saying like, well, when you increase your advertising, you increase your sales" It was kind of a rebellion against personas say, okay, the personas is kind of, we think that this is how it is, but can we do data build personas? So with the data build persona, instead of going in and redefining, then we look at what have the different user groups in common.
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