The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization cover image

Activate Results with the Best Business Dashboards with Steen Rasmussen

The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization

CHAPTER

The Survival Bias

There is such a focus on post purchase surveys. We get hit by this survival bias where we only look at the ones who make it through. There's probably something inside us that wants to let people know like, Hey, I gave my time. It might as well be worth something. So here's why and make it better for the next time.

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