Activate Results with the Best Business Dashboards with Steen Rasmussen
The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization
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Using Prediction Engines to Segment Your Customer Behavior
So rather than subjectively coming up with persona characteristics, you're actually letting more of like behavioral behavior to determine that. So instead of trying to take your small customers and make them major customers, you can just make them buy a little more. And then you've actually on the biggest scale one.
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