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Activate Results with the Best Business Dashboards with Steen Rasmussen

The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization

CHAPTER

Is Your Campaign Tracking a Problem?

The main factor to impact your conversion rate is what the competition is doing. We focus so much on our own bucket because we've been trained to look at our analytics data. The reason why I'm not selling enough Nike's use this week is because my competitor is running a super sale on the same shoes. And then you call me and say, help me. My sales are panking. It's actually all the things around you.

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