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Cover As Magazine Identity
- A magazine cover functions as the unified identity for a whole issue and its readers.
- Covers signal brand, tone, and who the reader is in a single visual moment.
Prioritize Logo, Color, Photograph
- Put the magazine name at the top so readers can instantly identify the brand.
- Use color and a strong photograph to show this is the new issue and create emotional engagement.
Predicted Knockout Boosted Sales
- George Lois predicted Floyd Patterson would be knocked out and put him dead on Esquire's cover.
- The provocative choice sold an extra 400,000 copies and made the cover infamous.