Cover Story
99% Invisible
00:00
How to Maximise the Value of Your Magazine Front Cover
Cover lines set the standard template for what a newsstand magazine looks like today. The location of the most captivating cover lines is the so-called hotspot. US publications have many more cover lines than those in the UK. Big pictures by themselves just don't sell like they used to. It's about volume of content. Magazines are expensive on newsstand. There's a real job in reassuring readers that there's plenty to read inside.
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