
Cover Story
99% Invisible
00:00
George Lois's Muhammad Ali Cover
Lois went on to create a catalog of 92 Esquire covers, most of them just as eye-catching and controversial as his first. Lois' Muhammad Ali cover is one of the greatest magazine covers of all time. In 1965, Cosmo Polliton ushered in the era of the cover line: 26 sex positions.
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