99% Invisible cover image

Cover Story

99% Invisible

00:00

George Lois's Muhammad Ali Cover

Lois went on to create a catalog of 92 Esquire covers, most of them just as eye-catching and controversial as his first. Lois' Muhammad Ali cover is one of the greatest magazine covers of all time. In 1965, Cosmo Polliton ushered in the era of the cover line: 26 sex positions.

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