Coaching Excellence in Gyms How to Serve Steak Instead of Sandwiches
Dec 4, 2023
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Oskar Johed, co-owner of CrossFit Medis and CrossFit Sikla, shares tips for offering great service at your gym. Focus on basics, improve coaching, show empathy to clients. The importance of personability and empathy in the fitness industry. The power of a good product in a gym business and its connection to customer loyalty. Coaching development and the significance of feedback.
Providing an excellent product that sells itself is crucial for the success of a gym.
Emphasizing empathy in coaching and marketing helps build trust and strong connections with clients.
Continuous focus on delivering an excellent service and improving the product is essential for gym success.
Deep dives
Creating a Great Service at Your Gym
In this podcast episode, the importance of offering a great service at a gym is discussed. The hosts, Oscar and Coop, talk about the significance of having a good trainer, but also emphasize that this alone is not sufficient for running a successful gym.
Overview of Oscar's Gyms
Oscar and his business partner, Carl, own two CrossFit gyms. The first gym opened in 2014 in downtown Stockholm and later expanded to a larger location in the same building. In 2019, they opened their second location. Both gyms have a focus on group training and personal training, with a strong emphasis on the efficacy of the CrossFit methodology.
The Balance Between Coaching and Business
The discussion delves into the balance between focusing on coaching expertise and improving the overall business. It is acknowledged that initially having a good product, meaning an effective fitness program, can buy some time to address other aspects of the business. However, it is emphasized that both coaching and business operations need to be continuously worked on for long-term success.
Importance of Empathy in Coaching and Marketing
The hosts highlight the significance of empathy in coaching and marketing. They discuss how being empathetic and making clients feel great about themselves can have a positive impact on the gym and build trust. Empathy is considered a valuable trait when looking for new coaches, as it helps create a strong connection with clients.
Product Quality and Marketing
The importance of having a high-quality product is emphasized as a key factor in gym success. A focus on delivering excellent service, meeting client needs, and continuously improving the product is highlighted. It is also noted that marketing is not just limited to advertising, but extends to creating a positive and inclusive community that attracts and retains members.
Oskar Johed, co-owner of CrossFit Medis and CrossFit Sikla in Sweden, is a longtime Two-Brain mentor as well as a member of CrossFit's Seminar Staff.
In this episode of “Run a Profitable Gym,” Two-Brain CEO Chris Cooper chats with Oskar, who shares his top tips for offering great service at your gym.
Oskar says it all boils down to providing an excellent product that sells itself. After all, there’s no shortage of people who need your help, and if you make them feel great, they’ll stick around—and maybe even bring their friends and family.
So how do you create this incredible product? The short version: Focus on the basics, close any quality gaps in your coaching, and show empathy to your clients.
Oskar is highly driven by his desire to make the world a better place through fitness, and he wants to help gym owners do the same. If you have questions or want advice from Oskar, you can reach him here: oskar@twobrainbusiness.com