Coaching Excellence in Gyms How to Serve Steak Instead of Sandwiches

Oskar Johed, co-owner of CrossFit Medis and CrossFit Sikla in Sweden, is a longtime Two-Brain mentor as well as a member of CrossFit's Seminar Staff.

In this episode of “Run a Profitable Gym,” Two-Brain CEO Chris Cooper chats with Oskar, who shares his top tips for offering great service at your gym.

Oskar says it all boils down to providing an excellent product that sells itself. After all, there’s no shortage of people who need your help, and if you make them feel great, they’ll stick around—and maybe even bring their friends and family. 

So how do you create this incredible product? The short version: Focus on the basics, close any quality gaps in your coaching, and show empathy to your clients.

Oskar is highly driven by his desire to make the world a better place through fitness, and he wants to help gym owners do the same. If you have questions or want advice from Oskar, you can reach him here: oskar@twobrainbusiness.com

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01:07 - Oskar’s Gyms

11:54 - Build and remain profitable

18:49 - The product sells itself

29:38 - The hiring process

40:04 - Improve your coaching