9min chapter

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Coaching Excellence in Gyms How to Serve Steak Instead of Sandwiches

Run a Profitable Gym

CHAPTER

The Power of Empathy and Personability in the Fitness Industry

This chapter emphasizes the significance of empathy and personability in the fitness industry, using Greg Glassman as a successful example. It discusses the challenges of hiring and training staff with these qualities and the importance of treating people with dignity and respect in marketing to attract and retain customers.

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