Oskar Johed, co-owner of CrossFit Medis and CrossFit Sikla, shares tips for offering great service at your gym. Focus on basics, improve coaching, show empathy to clients. The importance of personability and empathy in the fitness industry. The power of a good product in a gym business and its connection to customer loyalty. Coaching development and the significance of feedback.

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Oskar Johed, the owner of two CrossFit gyms in Sweden, to discuss the strategies he's using to scale across multiple locations and achieve impressive metrics. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Oskar Johed (2:11) Scaling cash flowing gyms in a multi-location setting (10:22) Staffing locations & quality control (13:56) The secret to creating an amazing product (16:14) Attracting & retaining gym members (18:17) Why Oskar doesn't use social media (21:26) Creating efficient programming (24:27) Advice for gym owners: why it's better to simplify operations (34:25) What are goal reviews & why are they important? (37:49) How Oskar keeps track of his clients (40:09) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/) (43:59) The challenges of running a successful CrossFit gym (56:13) How to run a more successful CrossFit gym (1:01:25) Does coaching certification impact a gym's success? (1:04:40) How to improve CrossFit coaching quality (1:11:06) Where to go if you want to find Oskar