The Town with Matthew Belloni

TV Viewers Are Getting Old. Do Advertisers Care?

11 snips
May 31, 2024
Isabella Simonetti, a Wall Street Journal reporter, joins Matt to discuss the impact of older TV viewers on advertising. They explore the shift in ad pitches, age gaps between TV consumption, acceptance of older casts, and the potential decline of linear TV. Matt ends with a prediction on the distribution of 'The Apprentice' and its connection to Donald Trump's career.
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