Isabella Simonetti
Wall Street Journal reporter
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May 31, 2024 • 29min
TV Viewers Are Getting Old. Do Advertisers Care?
Isabella Simonetti, a Wall Street Journal reporter, joins Matt to discuss the impact of older TV viewers on advertising. They explore the shift in ad pitches, age gaps between TV consumption, acceptance of older casts, and the potential decline of linear TV. Matt ends with a prediction on the distribution of 'The Apprentice' and its connection to Donald Trump's career.
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