The Rising Influence of Older Viewers on TV Programming

Matt is joined by Wall Street Journal reporter Isabella Simonetti to discuss an article she wrote that focuses on the older ages of television viewers and how it has affected advertisers (03:35). They go through how the pitches to ad buyers have shifted, the age gap between people who consume traditional linear TV and streaming, whether age demographics are still used, the growing acceptance of older casts on TV, and whether linear TV is beginning to age out. Matt finishes the show with a prediction about the distribution of 'The Apprentice,' which highlights Donald Trump’s rise during his business career (19:50).

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Host: Matt Belloni

Guest: Isabella Simonetti

Producer: Jessie Lopez

Theme Song: Devon Renaldo

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