2min chapter

The Town with Matthew Belloni cover image

TV Viewers Are Getting Old. Do Advertisers Care?

The Town with Matthew Belloni

CHAPTER

The Rising Influence of Older Viewers on TV Programming

Exploring the growing significance of older audiences in TV programming and media consumption, reflecting a demographic shift towards older viewers with greater purchasing influence. Featuring insights on shows like the Golden Bachelor catering to this demographic and the increasing presence of older individuals on television.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode