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8min chapter
TV Viewers Are Getting Old. Do Advertisers Care?
The Town with Matthew Belloni
Demographics and TV Advertising Trends
Exploring the historical impact of age demographics on TV ad sales, highlighting the prevalence of older viewers in contrast to traditional age targets. The chapter delves into the evolving strategies of advertisers towards targeting buying behavior over age groups and the challenges faced by networks in adapting to changing viewer demographics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode