6min chapter

The Town with Matthew Belloni cover image

TV Viewers Are Getting Old. Do Advertisers Care?

The Town with Matthew Belloni

CHAPTER

TV Demographics Shift

Exploring the changing preferences of audiences towards older viewers and the industry's response, including the rise of older stars on TV. Discussing the impact of delayed milestones and the potential decline of linear TV, prompting reflections on the future of TV ecosystems.

00:00

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