

David R. Hamilton, PhD | Why Woo Woo Works (Audiobook Excerpt)
18 snips Dec 21, 2021
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Belief Alters Biology
- The placebo effect, often dismissed as "all in the mind," has real biological effects.
- Belief can alter biology, influencing chemical changes in the brain and impacting patient outcomes.
Pain and Placebo
- Patients believing a placebo will reduce pain experience pain reduction, while those believing it will cause pain experience increased pain.
- This demonstrates how belief influences the brain's production of natural opioids.
Color as Placebo
- Blue placebos were more effective as sedatives than pink ones due to the calming perception of the color blue.
- This highlights how color associations can influence placebo effectiveness.