You Can Heal Your Life ™ cover image

David R. Hamilton, PhD | Why Woo Woo Works (Audiobook Excerpt)

You Can Heal Your Life ™

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Placido Pain Colors - The Expectation of Better

The expectation of better i sometimes refer to the placibo effect as the perception effect. More expensive looking placibos are more effective at reducing pain than cheaper looking ones. The fancy or packaging creates the perception that the pusibo is better, so patients expect more from it. With placibo pain colors, people experience less pain. They aren't imagining it. Their pain really is less. And that's down to the natural pain collors that are produced in the brain because they believe the placibo is a pain cillor.

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