The Working Backwards Approach at Amazon

The working backwards approach to product development was created at Amazon in the early 2000s. The approach was developed to ensure that new products and features were customer-obsessed from the beginning. It involves starting with the customer experience and working backwards to build a solution. The process includes writing a one-page press release that clearly defines the customer, the problem being solved, the solution, and the benefits of the solution. This press release is iteratively refined and complemented with Frequently Asked Questions (FAQs) that address both external questions from customers and internal questions related to business viability and dependencies.