Product Mastery Now for Product Managers, Leaders, and Innovators 448: Insider tips for applying Amazon’s Working Backwards to product projects – with Colin Bryar
Jul 31, 2023
Colin Bryar, a former Amazon employee, discusses the 'working backwards' approach to product. They talk about the origin of the approach, using the FACU format for business case discussions, applying it to product projects, uncovering the truth about ideas, and making innovation a full-time job.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Origin and Application of Amazon's Working Backwards Approach
01:48 • 9min
Using the FACU Format for Business Case Discussions
11:00 • 2min
Applying Amazon's Working Backwards to Product Projects and the Role of Meetings and Conferences
13:22 • 4min
Uncovering the Truth About Ideas
17:45 • 11min
The Importance of Making Innovation a Full-Time Job
28:56 • 3min