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9min chapter
448: Insider tips for applying Amazon’s Working Backwards to product projects – with Colin Bryar
Product Mastery Now for Product Managers, Leaders, and Innovators
Origin and Application of Amazon's Working Backwards Approach
This chapter explores the origin of Amazon's working backwards approach and how it is applied to product projects. It discusses the importance of customer obsession, the use of an empty chair in leadership meetings, and the key activities of the working backwards process.
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Discover
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