11min chapter

Product Mastery Now for Product Managers, Leaders, and Innovators cover image

448: Insider tips for applying Amazon’s Working Backwards to product projects – with Colin Bryar

Product Mastery Now for Product Managers, Leaders, and Innovators

CHAPTER

Uncovering the Truth About Ideas

They discuss the importance of evaluating ideas in a cheap manner before investing in them, emphasizing the need to uncover the truth about an idea during the early stages. They also discuss how using a narrative and a collaborative document can help adjust the culture within organizations to focus on the merit of ideas.

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