2min chapter

Product Mastery Now for Product Managers, Leaders, and Innovators cover image

448: Insider tips for applying Amazon’s Working Backwards to product projects – with Colin Bryar

Product Mastery Now for Product Managers, Leaders, and Innovators

CHAPTER

Using the FACU Format for Business Case Discussions

Learn about the FACU format, a simplified approach to business case discussions that focuses on pricing, unit economics, and total addressable market. Discover how this format helps streamline meetings and encourages more meaningful discussions.

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