Confessions of a Creative Director Overcoming client objections with presentation and pitch expert Ben Levy
12 snips
Apr 8, 2025 
Ben Levy, a pitch and presentation expert and author of 'Stop Reading Slides', shares invaluable insights on overcoming client objections. He emphasizes the power of effective communication, advocating for collaboration over confrontation. Ben discusses how to transform client rejection into productive dialogue, highlighting the impact of storytelling and emotional connections in presentations. With personal anecdotes and practical strategies, he equips listeners with the tools to present ideas confidently and navigate challenging client dynamics successfully.
AI Snips
Chapters
Books
Transcript
Episode notes
Collaboration Over Confrontation
- View client interactions as collaborations, not confrontations.
- Focus on solving the client's problem together, rather than battling their objections.
Ask Clarifying Questions
- Respond to client objections with questions, not immediate answers.
- Ask clarifying questions like "What is it that you hate the most?" to understand their concerns.
The "We've Done This Before" Misconception
- A client once said they "did this before," seemingly rejecting an idea.
- After questioning, it turned out they only ran a similar headline once in a small newspaper ad.