Overcoming client objections with presentation and pitch expert Ben Levy
Confessions of a Creative Director
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Navigating Client Objections
This chapter explores effective strategies for handling client objections during presentations, highlighting the significance of understanding client concerns and fostering collaboration. It emphasizes the need for preparation and confident communication to turn initial rejections into constructive dialogue. The discussion also critiques the pitfalls of over-preparation, advocating for clarity and teamwork in client-agency relationships.
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