Mastering Client Presentations

I’m thrilled to welcome back pitch and presentation expert Ben Levy for his encore appearance on Confessions of a Creative Director. Ben has a new book out called Stop Reading Slides: How to nail creative presentations and sell your best ideas.

This book covers everything you need to know about the topic but today we’re going to focus on perhaps the most important part which is overcoming client objections. We've all been there. We present the best work of our lives....and the client just doesn't "get it" or thinks "it won't work."