Deconstructor of Fun 253. TikTok's LiveOps Enchantment
Nov 21, 2024
Sezer Degirmenbasi, TikTok's Head of EMEA for mobile gaming, and John Wright from Kwalee share their expertise in LiveOps. They discuss the importance of Q5 for maximizing user engagement during the holiday season. Learn how TikTok's innovative LiveOps tools can extend game lifecycles and boost revenue. The conversation dives into creative marketing strategies, revitalizing older games, and the significance of culturalization in gaming. Key metrics for measuring success in LiveOps are also revealed, providing invaluable insights for developers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Intro
00:00 • 3min
Maximizing Engagement During the Fifth Quarter
03:15 • 4min
The Vital Role of Live Operations in Gaming
06:51 • 3min
Navigating the New Game Launch Landscape
09:50 • 10min
Measuring Success and Brand Sentiment in Game Development
19:40 • 2min
Revitalizing Gaming through Creative Strategies
21:42 • 14min
Strategies and Metrics in TikTok LiveOps
35:45 • 3min
Mastering LiveOps Metrics
38:52 • 12min
Culturalization and Local Relevance in Live Operations
50:51 • 4min