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10min chapter
253. TikTok's LiveOps Enchantment
Deconstructor of Fun
Navigating the New Game Launch Landscape
This chapter examines the challenges of launching new games amidst rising costs and the necessity for studios to focus on live operations to sustain revenue. It showcases a successful game's growth through strategic live ops, emphasizing a balance between product and marketing improvements in engaging users.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode