Join us on the Deconstructor of Fun Podcast as we delve into LiveOps strategies for Q5 with esteemed guests Sezer Degirmenbasi, head of EMEA for mobile gaming at TikTok, and John Wright, head of publishing at Kwalee.
In this episode, you’ll discover what Q5 is and why it's crucial for game marketers and learn detailed strategies for leveraging TikTok's LiveOps tools to extend your game's lifecycle, increase user engagement, and maximize revenue
00:00 Introduction
00:56 Understanding Q5: The Invisible Quarter
06:10 LiveOps Strategies and Definitions
11:27 TikTok's Role in LiveOps Success
16:24 TikTok's LiveOps Program Explained
21:56 Creative Strategies for LiveOps
27:55 The Need for Differentiation
29:34 Reviving Older Games with TikTok
36:56 Success Metrics for LiveOps Campaigns
46:54 Final Thoughts and Advice for Developers
51:02 Culturalization in LiveOps
54:35 Conclusion and Community Engagement
